At Hair She Goes, clean beauty isn’t a trend — it’s a conscious choice rooted in care, experience, and integrity. After more than 22 years behind the chair, we made the intentional decision to transition away from traditional, harsh chemical colour and into a gentler, more thoughtful approach using Innersense Organic Beauty.

Innersense stands for transparency, performance, and respect  for people, for hair, and for the planet. Their professional colour line is ammonia-free, PPD-free, PTD-free, and resorcinol-free, offering beautiful, vibrant results without compromising comfort, health, or sustainability.

This transition wasn’t about doing “less” — it was about doing better.

WHAT DOES THAT ACTUALLY MEAN?

Traditional hair colour relies on a small group of strong chemical ingredients to force pigment into the hair. While effective, these ingredients are also the most common sources of scalp irritation, sensitivities, strong odours, and long-term exposure concerns — for both clients and stylists.

Here’s what we’ve intentionally left out, and why that matters:

AMMONIA
Ammonia is used to aggressively open the hair cuticle so colour can penetrate. It’s responsible for the sharp smell many people associate with hair colour.

Why it can be problematic:
• Can irritate the scalp and dry out the hair
• Harsh on the hair’s natural structure over time
• Creates strong fumes that stylists are exposed to daily

Ammonia-free colour uses gentler alkalizing agents to achieve professional results without the overpowering odour or unnecessary stress on the hair and scalp.

PPD (Para-phenylenediamine)
PPD is a common dye molecule used in many permanent colours, especially darker shades.

Why it can be problematic:
• One of the most common causes of colour related allergic reactions
• Can cause itching, redness, swelling, or burning
• Sensitivities can develop over time, even after years of colouring safely

Being PPD-free significantly reduces the risk of allergic reactions, particularly for sensitive scalps and long-term colour clients.

PTD (Para-toluenediamine)
PTD is often used as a substitute for PPD, but it is chemically very similar.

Why it can be problematic:
• Can still trigger reactions in people sensitive to PPD
• Often marketed as gentler, but not always tolerated

A PTD-free formula provides an added layer of protection for clients seeking truly low-sensitization colour options.

RESORCINOL
Resorcinol helps stabilize colour and support pigment development.

Why it can be problematic:
• Known to irritate skin and eyes
• Can disrupt the scalp’s natural balance
• Raises environmental concerns once washed down the drain

Resorcinol-free colour supports a healthier scalp and a lighter environmental footprint.

WHY THIS TRANSITION MATTERS

For you:
• A more comfortable, low-odour colour experience
• Reduced scalp irritation and sensitivity
• Hair that looks vibrant, glossy, and healthy

For the environment:
• Cleaner formulations and more thoughtful sourcing
• Fewer harsh chemicals entering our waterways

For me:
• Less daily exposure to aggressive chemicals
• A healthier, more sustainable career behind the chair
• The ability to offer services that align with my values and your wellbeing

Every product and colour choice in the studio is intentional. Clean beauty allows me to care for my clients, myself, and our shared environment without compromise. All hair textures are welcome here, and every service is rooted in experience, education, and respect.